Behind The Bottle - Who really makes wine?

What WE go to School For....

#Who?

For our Wine Event this week, we stayed close to home and went to our very own Business School, INSEEC, for a tasting!

A couple of years ago, the Masters 2 Wine students (Class of 11/12) were given the opportunity to create their own wine, in association with Crushpad Bordeaux.(http://www.makebordeauxwine.com/en/about)

#What?

THE WINE

• The vintage 2011 will be ready in four months
• 300 bottles will be released on the market.

The mission of release has been given to the 2012/13 Masters 2 students. They had to start from scratch, choosing the wine's name, creating the label and constructing the sales strategy.

To present their "Enfant Prodige", the students talked about passion, innovation, dreams and love. 

Their goal through their wine is to give a new face to the wine market, according to the new ways of consuming.

#Where?

• The wine had been sourced from different areas, Cabernet Franc from Fronsac, Merlot from St Emilion and Cabernet Franc from Margaux.

#The Taste?

While tasting, you can feel it is still a bit young, but has an excellent potential. 
The colour is dark, an intense purple red, the nose is fruity and powerful, the mouth is long but not too woody. Stored at Lynch Bages, the wine will be bottled in spring.
The real strength of this project is the diversity of the students in charge and their personal views on how to infiltrate the wine industry.
They would like to give special thanks to those professors (Bill Moore, Paul Dawson) who gave them advice throughout the project.

We found it really interesting to talk to people about the actual making of wine

keep following to find out who we talk to next week!